The Benefits of Raised Print in Marketing
Unfairly called "poor man's engraving", raised
printing is often seen in special print jobs such as invitations and
formal stationary. When it appears in business materials like business
cards and letterhead it instantly creates a significant message to the
receiver of the materials. This is generally a message that indicates
high-quality and distinction.
Of course raised printing can also
be a bit more "flashy" and many companies will use raised printing to
give business cards a distinctive appearance. As an example, consider
the difference between an inexpensive card with standard text providing
information about a landscaping service. While such a card conveys all
of the necessary information, an alternative version of the same card
with a bit of glossy raised printing, including the company logo, adds
texture and sophistication to what otherwise would have been a very
average business card.
The element of texture and "feel" that
raised printing provides leaves potential customers and colleagues with
a memorable item. When used for marketing materials and corporate
branding, raised printing gives an extra boost and appeal.
Clearly
raised printing can be used to create an enhanced and professional
appearance to a large array of marketing materials. In addition to
adding depth to such items as report covers, post cards and
professional announcements, the process for creating raised printing
items allows for a faster turnaround time than many other printing
methods.
Formally called "thermography", it uses a plastic resin
that dries instantly upon completion and can be finished and shipped
all in the same day. This actually means that it is the quickest method
for getting a print job done and of great benefit for those in the
professional world.
How, specifically, does raised printing
benefit marketing materials? Let's take a very precise example to
illustrate how the process is of such benefit directly to marketing
materials. For our example we will use company letterhead. Business #1
uses a commercial printer who takes applies traditional printer's ink
to standard stationary. This allows the business owner to send out
written communications in a clean and formal manner, but without any
particular style or elegance. Business #2 opted to have all of their
company stationary, including business cards, letterhead and envelopes
printed with raised printing. Every single letter, receipt or formal
communication that leaves the office provides a remarkably
sophisticated appearance for the business.
If a business owner
hopes to earn a reputation as a "classy", "sophisticated" or "elegant"
business, such goals could be quickly and easily reached by using
raised printing in marketing materials.
What about other
marketing items such as brochures and mailers? Raised printing can also
provide the same classy or stylish look to more traditional marketing
materials as well. This is especially true because raised printing can
be done in almost any color. Bold red, subdued gold or sparkling silver
print can all be achieved using this approach to printing, and these
will provide an incredibly unique and distinctive look to anything on
which they appear.